Nash Sparks

A space dedicated to data and AI think pieces

Featured Sparks

Recent Sparks


Data is an essential aspect of decision making in any business. Inaccurate data can lead to bad strategic direction, in turn affecting your operations and revenue. Consistent and accurate data will guide you to focus on what matters.

No matter if you are looking to improve your operations, sales, marketing, finance, procurement, HR or any other function; data is
increasingly taking a central role in running those departments. Every process in business generates data, which if used properly, can
guide improvements on all levels.

Any technology initiative requires the right data structures and flows. For technology projects to deliver the expected value, understanding the process & business contexts are key. Those can be seen in and driven by the data, and without setting up the right models, any technological additions will be detached from your operations leading to low ROI.

The machine learns from the data, and the better the data, the more accurate the machine predictions and decisions.

When automating a process, the system relies on the data to decide what to do next. The right structures and dataflows are essential to ensure the process runs in synergy with the business context.

Contact Us


Level 1, Gate Avenue DIFC innovation Hub Dubai, UAE

Get in touch